Behind the Brand: Hannah Gomez of Hannah’s Fine Jewelry
How one Naperville jewelry designer brought her "why" to life through storytelling photography
When Hannah Gomez first reached out to me, she knew exactly what she wanted.
Yes, she needed updated brand photos for her growing business. Yes, she had just opened a gorgeous new design studio in the heart of downtown Naperville. But more than anything, Hannah wanted people to see the heart behind her work. She wanted her clients, followers, and future customers to understand not just what she does — but why she does it.
She wanted to tell her story. The full story.
Showing the Why Behind the Work
Hannah is the owner and creative force behind Hannah’s Fine Jewelry, where she works with clients around the world to design custom, heirloom-quality pieces that are deeply personal and made to last for generations. As a certified gemologist, appraiser, and classically trained jewelry artist, her work is precise, stunning, and filled with intention.
After spending years designing behind the scenes for other jewelers and brands, she opened her own studio — a space where her artistry could shine, and where clients could be part of the design process from start to finish.
But her story doesn’t end there.
During our pre-shoot planning call, Hannah shared something that stuck with me. She said, “I want people to see who my business really supports. I want to show my family.”
And that’s exactly what we did.
Telling the Full Story
Our session wasn’t just about getting a few headshots and photos of her holding tools. It was about creating a visual narrative that captured all the facets of her brand — from her beautiful studio space to the intricate details of her process, to the people who inspire her every single day.
We photographed Hannah designing at her workbench. We showed her welcoming clients, sharing ideas, and crafting meaningful pieces by hand. And perhaps most powerfully, we included her husband and children in the shoot — not just as a sweet add-on, but as an intentional and essential part of her story.
Because behind every handcrafted heirloom Hannah creates is a woman building something lasting. Not just for her clients, but for her family too.
Why Story-Driven Branding Matters
This is exactly what the Luminous Project is all about.
So many women-led businesses have beautiful products or services, but they’re not always showing the full picture — the story that sets them apart, the passion that fuels their work, the values that make what they do so special.
Brand photography can be so much more than professional portraits. It’s an opportunity to capture the essence of your business in a way that feels personal, honest, and magnetic.
When we pair intentional storytelling with high-end visuals, you don’t just get images for your website. You get content that connects. You get clarity on your brand. And you get the confidence to show up fully as the face of your business — not in a performative way, but in a way that feels real.
How You Can Use Your Luminous Project Images
Whether you're rebranding, launching a new offer, building a social media presence, or finally updating your website, your Luminous Project gallery is designed to give you versatile, elevated images that work for your business.
Many clients use their photos for:
Website banners, about pages, and service pages
Email newsletters and blog content
Instagram posts, reels, and story highlights
Press kits, speaking engagements, and podcast guest features
Printed collateral like lookbooks, packaging, or business cards
But more than anything, these images serve as a visual anchor for your brand — a reminder of who you are, what you stand for, and what makes your business worth remembering.
Meet Hannah
If you haven’t already, go follow Hannah on Instagram at @hannahsfinejewelry. She’s wildly talented, incredibly kind, and truly a gem of a human.
Her story is just one example of what happens when we pause to reflect on the deeper meaning behind our work — and then have the courage to share it.
Want to tell your own story like this? The Luminous Project was made for you.
Let’s create something that’s not just beautiful — but honest, elevated, and unmistakably you.
Learn more about The Luminous Project
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