Strategic Brand Photography: Studio vs. Location (Or Both)
How to Choose the Right Branding Photography Approach for Your Business
Branding photos should reflect how you actually work.
Brandon's recent session demonstrates this perfectly. We photographed both at Studio 25 Naperville and on location at The Enclave because that dual approach authentically represents how his business operates.
Understanding Your Brand Photography Options
Professional brand photography isn't one-size-fits-all. Different businesses need different approaches. The key is choosing what serves your specific brand and business objectives.
Studio Branding Photography
Studio sessions at Studio 25 Naperville deliver clean, controlled, professional results.
Clean backgrounds that keep focus on you. Controlled lighting that ensures consistent, flattering results. Professional polish suitable for websites, LinkedIn profiles, proposals, and formal business materials.
Studio branding works beautifully for service-based businesses, consultants, coaches, and professionals who need polished headshots and professional portraits.
On-Location Branding Photography
Location sessions tell a different story. They show context, environment, and the actual spaces where you work.
Brandon's on-location session at The Enclave captured him in his business environment. Real spaces. Natural light. Authentic energy.
The Combination Approach
Most entrepreneurs benefit from both studio and location photography.
Brandon's comprehensive session gave him variety. Polished studio headshots for formal needs. Environmental shots showing his workspace and business context.
This combination serves multiple purposes across different platforms and marketing needs.
How to Decide What Your Business Needs
Consider Your Business Model
Service-based consultants might prioritize studio headshots. Retail or hospitality businesses benefit from location shots showing their actual spaces. Creative professionals often need both.
Think About Your Marketing Platforms
LinkedIn and professional websites often require polished headshots. Instagram and website about pages benefit from environmental storytelling. Marketing materials use both.
Evaluate Your Brand Story
What do you want people to know about your business? If your workspace, environment, or process is part of your brand story, location photography matters. If your expertise and professionalism are the focus, studio photography delivers that message clearly.
Assess Your Marketing Needs
Different platforms require different image styles. Website hero images. LinkedIn profile photos. Social media content. Speaking engagement headshots. Marketing materials. Email signatures.
Comprehensive brand photography serves all these needs rather than forcing one type of image to work everywhere.
What Brand Photography Actually Accomplishes
Professional brand photography isn't vanity. It's strategic business investment.
Strong brand photos:
Establish credibility and professionalism. Create consistent visual identity across platforms. Support marketing and business development efforts. Position you as an authority in your field. Make your business memorable and recognizable.
Brandon's session accomplished all of this. Studio images for professional credibility. Location shots for authentic context. Variety for different marketing uses.
Currently Booking
Brand photography sessions are now booking for 2026.
Whether you need studio sessions at Studio 25 Naperville, on-location photography at your business or meaningful environments, or a combination approach like Brandon's, we create brand photography that serves your specific business objectives.
Your brand photography should reflect how you actually work. Studio, location, or both.
Contact Emily Cummings Photography to discuss your brand photography needs.
Emily Cummings Photography | Studio 25 Naperville | Professional Brand Photography | Business Headshots | Serving Naperville, Chicago, and surrounding areas